The ultimate step-by-step guide for small businesses who want to compete with Fortune 500 companies on campus. Packed with 20 proven strategies from 2+ years of real-world recruiting success, this playbook shows you exactly how to plan, budget, and execute a winning career fair strategy.

Learn how to:
Build your Ideal Candidate Profile (ICP)
Navigate Handshake vs. Simplicity registrations
Maximize your career fair ROI (even on a tight budget)
Engage students in ways that stand out from the crowd
Follow up like a pro using email, LinkedIn, and text
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Whether you’re a business owner, HR leader, or recruiter, this playbook gives you the tools to turn career fairs into a powerful pipeline for top talent.