The Relentless Sales Manager is the fourth playbook in The Relentless Sales Series — a no-nonsense guide to shifting from individual success to team success. This is where top performers learn to lead, coach, and build a culture that wins long after the manager leaves the room.
 
This isn’t soft leadership theory. It’s the real-world blueprint for managing people the way they deserve — with clarity, accountability, and a relentless commitment to helping them grow. Inside, Larry Martin breaks down the core transition every new manager faces: letting go of “me” and rising into “we.”
 
Every chapter is built to help you influence behavior, elevate standards, and develop a team that performs with purpose instead of pressure. Whether you inherited a struggling crew or you’re building a powerhouse from scratch, this playbook shows you how to lead with integrity, structure, and vision.
 
Forget babysitting. Forget micromanaging. This is how real sales managers build teams that win — and keep winning.
 
What’s Inside:
🎯 From Closer to Coach — Why top salespeople fail as managers, and how to avoid the trap.
🏆 Building a Culture That Wins — Rituals, standards, and values that create momentum and morale.
🔍 Hiring & Developing Talent — Attitude over résumé, truth over charm, and a real 30/60/90 onboarding plan.
🧭 Coaching Through Chaos — Running 1:1s that change behavior, not calendars.
📏 Accountability Without Micromanagement — Setting expectations and enforcing them without crushing spirit.
📊 Data, Discipline & Dashboards — Turning metrics into motivation instead of manipulation.
🌱 Leading With Legacy — Building leaders who build leaders — the true mark of a manager.
 
Perfect For:
New and aspiring sales managers
Top performers transitioning into leadership
Entrepreneurs building a sales team from scratch
Seasoned leaders needing structure, clarity, and culture
Anyone tired of managing chaos instead of building excellence