The Relentless Sales Manager
The Relentless Sales Manager is the fourth playbook in the Relentless Sales Series — a leadership guide for those ready to step beyond personal success and learn how to build a team that wins together.
Becoming a sales manager isn’t a promotion — it’s a transformation. The Relentless Sales Manager breaks down the real shift required to go from top producer to effective leader, revealing why so many great salespeople struggle when they step into management… and how to avoid the traps that take most new managers out.
Inside this playbook, Larry Martin exposes the mindset, structure, and emotional intelligence required to lead a team with clarity and purpose. You’ll learn how to build a winning culture, how to coach different personalities, how to hold people accountable without micromanaging them, and how to diagnose performance issues before they turn into disasters. This isn’t theory — it’s the practical playbook Larry wishes he had when he stepped into management for the first time.
At its core, this playbook teaches you how to lead with integrity, consistency, and impact. Whether you inherited a struggling team, took over a high-performing group, or are preparing for your first leadership role, these principles will help you create an environment where people grow, perform, and want to stay. Because great managers don’t just hit numbers — they build people. And people build legacies.