The Relentless Sales Models
The Relentless Sales Models is the fifth and final playbook in the Relentless Sales Series — your full-spectrum guide to understanding every major sales environment and discovering exactly where you thrive.
Every salesperson has strengths — the challenge is knowing which environment brings those strengths to life. The Relentless Sales Models breaks down the major sales arenas in clear, practical language, helping you understand the unique demands of inside vs. outside sales, product vs. service, and B2B vs. B2C. This playbook strips away the myths and shows you the real differences that matter: the mindset required, the skills that transfer, and the environments where you’re most likely to dominate.
Inside these pages, Larry Martin guides you through the nuances of each model — how trust is built differently, how buyers think differently, and how top performers adapt their approach to fit the landscape they’re selling in. You’ll learn how to create energy in digital conversations, how to command a room in face-to-face meetings, how to sell both the tangible and intangible, and how to switch between emotional and logical selling depending on your buyer.
This playbook is perfect for anyone exploring their next move in sales or looking to expand their versatility. When you understand the models, you gain control of your career. You learn where you fit, where you can grow, and how to become a weapon in any environment. This final installment ties the entire series together — giving you the clarity, confidence, and adaptability to sell anywhere, to anyone, with a relentless edge.