The Relentless Sales Models is the final playbook in the series — a full-spectrum guide to understanding every major sales arena and discovering exactly where you perform at your highest level.
 
This isn’t just education. It’s revelation. Inside, Larry Martin breaks down the differences between inside and outside sales, product and service, B2B and B2C — and shows you how elite professionals adapt, pivot, and win across all of them. Because the best salespeople don’t just learn one model… they become fluent in every language the market speaks.
 
Whether you're early in your career and trying to find your fit, or a seasoned closer looking to expand your range, this playbook gives you the clarity, confidence, and adaptability to thrive anywhere.
 
Forget guessing which model is “right” for you. This book shows you how to identify your strengths, match them to the right environment, and sell with conviction no matter the field.
 
What’s Inside:
🎯 Know Your Arena — Inside vs. outside, product vs. service, B2B vs. B2C.
💻 Inside Sales Mastery — Tone, tempo, tools, and trust-building.
🚗 Outside Sales Presence — Body language, territory control, and commanding the room.
📦 Product Sales Strategy — Features → benefits → emotion → proof.
🧠 Service Sales Confidence — Selling the invisible through results and trust.
🧭 B2B vs. B2C — Emotional vs. logical triggers and how to use both.
🔀 The Adaptive Professional — Building a personal playbook that works anywhere.
 
Perfect For:
Sales professionals seeking clarity on where they thrive
New reps exploring different sales paths
Managers developing adaptable, multi-model teams
Entrepreneurs selling across multiple markets
Anyone who wants to become industry-proof, recession-proof, and Relentless