The Relentless Sales Mastery is the third playbook in The Relentless Sales Series — a deep dive into the psychology, precision, and presence that separate elite closers from everyone else.
 
This isn’t hype. It’s the truth behind what actually wins deals — the confidence, clarity, and conviction that buyers feel long before they ever sign. Inside, Larry Martin reveals the real anatomy of a closer: how they think, how they listen, how they speak, and how they stay calm when everyone else is falling apart.
 
Every chapter is built to sharpen your instincts, strengthen your influence, and help you earn the right to ask for the sale. Whether you’re pitching in a boardroom, presenting on Zoom, or closing over the phone, this playbook shows you exactly how to elevate your presence and command the conversation from start to finish.
 
Forget guessing. Forget hoping. This is how top performers close with purpose — deal after deal.
 
What’s Inside:
🧠 The Anatomy of a Closer — Confidence, courage, and calm under pressure.
👁️ The Psychology of the Buyer — Fear, trust, decision fatigue, and silent signals.
🪜 The Setup Before the Close — Micro-yeses, value positioning, and earning the ask.
🗣️ Closing Language That Works — Phrases, transitions, and naturally delivered scripts.
🛡️ Handling Objections Like a Surgeon — Acknowledge, clarify, redirect — without losing control.
🔁 The Power of Follow-Through — Loyalty, referrals, repeat business, and long-term influence.
 
Perfect For:
Sales professionals who want to close with confidence and consistency
Entrepreneurs and business owners selling their own product or service
Recruiters, closers, and high-pressure communicators
Anyone tired of losing deals they should be winning